Expert corner

Data protection rules

Privacy policy

Fidifarm d.o.o. (hereinafter referred to as “the Company” or “we“) is a company in which high standards of business management and transparent business have been established and applied, which imply responsible, lawful and ethically based conduct, including respect for privacy and protection of personal data.
Pursuant to the above standards, the Company, as the controller, collects and processes personal data lawfully, fairly and transparently in accordance with the applicable regulations and by taking appropriate technical and organizational measures aimed at protecting personal data from unauthorized access and misuse.
The Company is aware that the protection of personal data is important to our users and data subjects. Therefore, we want to show you what personal data we collect, how we manage it, and how we attend to the protection thereof.

Purpose, scope and legal basis of processing

Personal data is collected for specific, explicit and lawful purposes, to the extent necessary, and processed in a manner consistent with these purposes.
The Company will only collect and process personal data when permitted by the law:

  • processing is necessary for compliance with legal obligations
  • when the data subject gave consent to the processing of his or her personal data
  • processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract
  • processing is necessary in order to protect the vital interests of the data subject or of another natural person
  • processing is necessary for the legitimate interests of the Company.


Collection and use of personal data

Personal data is information that identifies you directly or indirectly, such as your name, e-mail, phone number, IP addresses or mailing address.
The Company does not collect your personal data unless you explicitly provide such data (e.g. by sending a query for a specific product or service, concluding a contract or request for certain actions to be taken before concluding a contract, engaging in loyalty programs, subscribing to the electronic newsletter, participating in surveys, competitions and games of chance, placing orders for samples or brochures, asking for donations, when seeking information, submitting a CV or open offer, or applying for job or in case of job vacancies advertised as well as employment in our Company…).
We collect, store, use, or transmit your personal data to the extent – in terms of content and time – that is required in a particular case, for example to respond to your queries, meet your requests, inform you about our products, results of competitions or games of chance, execute contractual obligation or actions required prior to the conclusion of the contract, or fulfill our other statutory or legal obligations. For these reasons, the Company sometimes needs to transfer personal data to external service providers for further processing. Service providers may, for example, be hired for call center services, shipping merchandize, distributing advertising material, or organizing and conducting games of chance. The Company requires these parties to accept applicable legal regulations, comply with our instructions, and comply with our internal rules on the personal data protection, as well as requirements for the implementation of adequate organizational and technical protection measures. For the same reasons, sometimes your personal data will have to be transferred to other EU or non-EU countries, where the Company makes sure that such transfer is in full compliance with the law thereby applying all available and appropriate personal data protection measures.
The Company guarantees that it will refrain from selling your personal data to anyone, and that it will not pass on or lend your personal data to a third party unless it is necessary to fulfill a specific purpose for which you gave it to us, or guarantee that your data will not be given to any unauthorized recipient.
Your personal data may need to be provided to a competent public authority if it is required by law or other compulsory regulation.
The collected data will be stored for as long as necessary for the purpose for which it was collected or within the timeframe in accordance with the applicable regulations.

Use of personal information for advertising and marketing purposes

When your personal data is used for advertising and marketing purposes in accordance with applicable laws in the field of personal data protection, your data will be stored and used for such purposes, for example to send newsletters, product samples, invitations to tender and games of chance by email or mail or other communication channel you have accepted.
If your personal data will be used for the purpose of sending individual customized advertisements and promotions to you by creating and maintaining a user profile, you will be informed thereabout in advance, i.e. before submitting such advertisements and promotions, and we will certainly request your special, explicit and informed consent before such processing of personal data.
We will use your data as necessary to analyze and improve the efficiency of our Internet services, advertising, marketing, market research and sales efforts, through surveys or other queries, or in a way that will ensure that your personal data is anonymized, i.e. cannot be linked to a person.

Exercising the rights of data subjects

At any time you may ask us for information about your personal data that we process or request correction thereof, you may request the discontinuation of using or deletion of your personal data or withdrawal of consent for all or only for some purposes (except when this is not possible, for example, when the processing of data for statistical purposes are concerned or when personal data no longer allows identification), that is, the transfer of data to some other controller under legal conditions or to unsubscribe from receiving our information and promotional materials.
You may also object to the use of your personal data in situations that we base on the existence of our legitimate interest, and certainly when we use it for direct marketing purposes.
For our part, we will take the utmost and reasonable care that your personal data you make available to us is properly recorded, but it is your responsibility to keep it accurate and please update it regularly and in a timely manner, or submit a request to us for change or correction thereof.
To exercise all your rights and obligations with regard to the use of personal data, you may contact the e-mail address or the address of the Company’s registered office on the website or as instructed in the promotional materials provided.
When contacting and making these requests, we will make reasonable efforts to verify your identity and prevent unauthorized processing of personal data.
Upon receipt of your requests, we will carry out the requested activity within a reasonable time, but no later than 30 days after the receipt thereof, and will notify you thereabout, if necessary, all in accordance with the law.


As a rule, we do not collect data on children. If we believe that such data has been transferred to us without the consent of parents or legal guardians, we will delete it as soon as possible. In doing so, we will comply with the guidelines we have received from you as a parent or legal guardian.
However, if for some purpose we still collect data on children of an age which requires parental consent to process their personal data, we will provide appropriate information thereabout and take reasonable steps to determine that the children have obtained the consent from the parent or legal guardian.

Data security

We have implemented technical and organizational measures to prevent the loss of your data, alteration, theft or access by unauthorized third party, or any unauthorized processing. Access to your personal data is limited only to those employees who need this data to provide our services or resolve your query. We continually educate our employees about the importance of confidentiality and privacy protection and your data protection. We collect only the data that is necessary for the relevant processing and do not store it for longer than necessary, that is, as stipulated by legal regulations.
You may sometimes find links to other websites or portals on our website, and we may also offer you the social network features that allow you to share personal data on social networks. It is our recommendation that you be aware of the personal data protection of these portals or social networks or third parties as well as the safety measures taken beforehand, as they may differ from these Rules and our actions taken, for which we cannot be held responsible.

Limitation of liability

Although we take the available technical, organizational and personnel measures to protect personal data from accidental or intentional misuse, destruction, loss, unauthorized alteration or access, we cannot guarantee that some of the personal data we collect will never be accidentally disclosed, contrary to the provisions of this Privacy Policy.
To the fullest extent permitted by law, we exclude liability for damage caused to users or third parties by accidental disclosure of personal data.
Since we do not have control over the personal data you provide when accessing or using other portals, or directly to third parties (e.g. when participating in sponsored activities), we exclude to the fullest extent permitted by the law the liability for damage that may occur to you or third parties due to the submission of personal data.

Updates and changes

We reserve the right to change or update parts of this Policy at any time without prior notice. Please visit our website from time to time to stay informed of changes or updates to the Policy. We will indicate the date on which the current version of the Policy will apply.
This Policy was last modified on 11/11/2019.