Expert corner

About us

34 years of your confidence

We have been with you for over 30 years. Our journey began in 1985 when Đuro Šrekais, MPharm, founded the company Dietpharma GmbH in Munich, which engaged in pharmaceutical consulting and development of innovative formulations. Dietpharm Zagreb started its operations in 1988 and it was then that the products with the now famous sign, the green pharmaceutical scale, appeared for the first time. In 1991, the factory was built in Hrvatsko zagorje, not far from Zagreb. This is when the intensive development of the company and the expansion of the product range in cooperation with Swiss and European partners began.

A new chapter in Dietpharma’s business began in 2003, when a new, modern production facility was built in Zagreb, in Rakitje, that meets demands and challenges of modern technology and business.

Since 2007, Fidifarm has been operating as part of the Pharma Division, that is, in the Atlantic Group Health and Care strategic business area.

From January 1st 2020, Fidifarm became part of the LURA Group, i.e. the innovative pharmaceutical company PharmaS. PharmaS is a Croatian company which manufactures and sales pharmaceutical products. PharmaS was founded at the end of 2008, and along with RALU Logistics, Favarger, LURA Investments and LURA Real estate, it is one of the member companies of LURA Group, which is 100% owned by the successful Croatian entrepreneur Luka Rajić.